Critiquing the National Brand
Critiquing the National Brand As humans, it is part of who we are to make associations. While conversing, reading, or watching, people are always making connections; regardless of if it is a conscious decision or not. The same applies when thinking, hearing, or seeing a country’s name. There are associations one makes like geography, culture, and more often than not, stereotypes. Nation branding is one way that a country might advertise themselves so that their ‘brand’ is what one will begin to associate with that particular country. Nation branding is beneficial because it might put the country on the map if it’s less well know, it could potentially help the economy through tourism, and has potential to boost national pride. However, nation branding can be difficult because there is not one identity that accurately represents a whole population. In the case of Armenia, a somewhat lesser known country of the caucuses, its national brand is clear -- Christianity, Arm...